About Me

I am a dynamic and results-oriented brand marketing professional with over a decade of experience in leading teams and driving brand success. My career spans in-house roles across retail and technology sectors, where I have consistently demonstrated my ability to solve complex creative problems and optimize brands. I am passionate about leveraging cutting-edge technology and innovative branding strategies to enhance customer experience and achieve business goals.

Core Competencies

  • Brand Marketing: Expert in developing and executing strategies that elevate brand presence and drive engagement.

  • Content Marketing & SEO: Proven track record in creating high-impact content and optimizing it for search engines to increase organic traffic.

  • Paid Search & Demand Generation: Skilled in managing and optimizing campaigns to generate qualified leads and boost demand.

  • Search Analytics & Strategy: Adept at analyzing search data to develop effective marketing strategies.

  • Data Visualization: Expertise in translating complex data into actionable insights and visually compelling reports.

Technical Proficiency

  • Marketing Tools: GA4, Google Ads, Google Search Console, HubSpot, Semrush, YouTube Studio, Adobe Suite, Webflow, WordPress, Shopify, Squarespace, Power BI, Google Data Studio, HotJar.

  • MarTech Familiarity: Comprehensive knowledge of various CRMs, SEO tools, CMSs, and other marketing technologies.

Professional Highlights

  • Successfully led multiple high-profile branding and marketing campaigns in the retail and tech sectors.

  • Recognized for innovative problem-solving skills and ability to drive growth through creative marketing solutions.

  • Passionate about staying ahead of industry trends and continuously learning to deliver cutting-edge marketing strategies.

  • Authored numerous insightful articles on Olive.app, showcasing expertise in technology and marketing.

Connect With Me

Discover more about my professional journey and connect with me on LinkedIn.

Aine Mc Donnell